A sudden influx of small teddy bears promoting BookStart. What to do with them? Nothing's planned so Frog gives them to the Acq. Team as a thank you for work done and 'phone calls taken.
Five minutes later Mary comes along as confiscates them: "put them back in those polythene bags, they're for promotional work."
What promotional work will they be doing? One will be sitting somewhere on each of the counters at Helminthdale, Catty and Dutch Bend. There's no more promotional activity planned for them: they'll be as actively involved in marketing the service as the gnome, the paper daffodil or the pile of torn postcards. But the point is made.